Deeply Rooted for Good
In early April 2019, Cascadian Farm, the organic branch of General Mills, released a limited-edition Honey Toasted Kernza cereal. The 6,000 boxes went to the Deeply Rooted for Good campaign to raise money for The Land Institute’s research efforts. The campaign kickoff in San Francisco gathered food writers and environmentalists to try Kernza and learn about the perennial grain’s beneficial effects on the climate and farming practices. Read the Cascadian Farm press release, as well as articles from the Dallas Morning News and Triple Pundit to learn more about the cereal launch.